The city of Novi Vinodolski is situated in the northern Croatian Littoral, at Vinodol Riviera of the Adriatic Sea, south of Crikvenica, Selce and Bribir and north of Senj. Appearance of Novi Vinodolski is characterized by coastal Mediterranean architecture of white façade houses with red rooftops in the old city's core extending from the coastline up to a church and a tower located on a hill dominating city skyline as if protecting the stone structures uphill. Due to this specific panorama, Novi Vinodolski has been recognized as a tourist city in the past and present. Because of evergreen and deciduous forests and mild Mediterranean climate, as well as clean seawater and air, the city is considered to be a leader in tourist industry of the region, second only to Opatija. City hinterland comprises Vinodol Valley (Vallis vinearia) spanning between Bakarac and Novi Vinodolski.